April 2026

April was a quiet, largely genuine month, and the session count drop is a good thing, not a warning sign. March had its own Brevo email spike (an Alexander Massek-linked send drove over 600 low-engagement sessions in a single burst, plus a separate 975-session, 1.7%-engagement blast under the Email channel), so April's numbers are simply what the site looks like once that noise clears. Engagement rate jumping 20.9 points month on month confirms it — fewer, more genuine visits. The year-on-year session dip is worth watching but isn't dramatic, and Contact page activity, while down on both comparisons, held to a similar range to the rest of the year.

109 of the 141 Referral sessions (77%) are Brevo's own link-tracking domains — the same UTM tagging gap flagged in previous reports, still unresolved. The rest is a normal mix: Instagram in-app clicks, a genuine link from Freya Najade's own site, and a handful of clicks from ChatGPT and Claude conversations, which is a new pattern worth keeping an eye on as more people research things through AI assistants. Desktop share easing back to 88% (from January's 96%) is further evidence that the worst of the email-scan distortion has passed.

This is what a healthy month looks like on this site: artist pages are back to genuine engagement rates (34–77%) instead of the near-zero readings from the referral spike, and average time on page is measured in minutes again rather than seconds. Ben Perry and Alixe Lay stand out with over 4 and 5 minutes average time on page respectively — strong signals of real portfolio browsing.

Clicks are down on both comparisons, and this is the first month with a real like-for-like year-on-year search comparison since tracking began in April 2025 — worth watching as a baseline going forward. Impressions are essentially flat year on year, so the drop in clicks looks more like a ranking/CTR issue than a visibility one, and average position slipping from 17.6 to 21.4 month on month backs that up. On the positive side, average position is meaningfully better than a year ago (21.4 vs 26.6), so the longer-term direction is still upward even with this month's dip.

Kell Mitchell and Alexander Massek's steep month-on-month drops aren't a loss of interest — March was the month with the anomalous spike for both of them, so April is the return to normal. Nico Froehlich's year-on-year comparison is the one genuine standout: 126 sessions in April 2025 down to 5 this April, worth checking whether that was press coverage or a feature that hasn't been repeated. Otherwise this month's numbers look like a believable, undistorted picture of artist page interest.

Contact page interest is down on both comparisons this month. It's a smaller sample size than most other sections, so a handful of fewer sessions moves the percentage a lot — worth watching over the next month or two rather than reacting to a single dip. This section reports page-level interest, not confirmed enquiries, since there's no button-level "contact clicked" event on the site yet.

The Journey of Two Female Entrepreneurs continues to lead by a wide margin on both the monthly and all-time leaderboards, and it's the only article consistently pulling organic search clicks (Section 4). Only one new article went out in April, which is light compared to a typical month — worth checking whether that was intentional.

Be Nice Projects clicks grew slightly on last month; Hersay eased back. Both remain entirely homepage-driven, as expected given that's where the header links sit.

Art Buying has now recorded zero measurable sessions across four separate months compared (January, March, and April 2026, plus April 2025). This is consistent enough to move from a one-off flag to a genuine recommendation: check the page's placement in site navigation.