August 2026
Reporting period 1 – 31 August 2026. Compared against July 2026 (month on month) and August 2025 (year on year).
Overview
No Brevo email marketing send went out in August, and that single fact explains almost every number in this report. Referral sessions collapsed to 64 (from 3,082 in July, and every other month this year bar February and April had a send of some size), and with it went the usual sea of low-engagement landing-page visits. What's left is a genuinely quiet but healthy month: engagement rate at 41.7% is the highest of the year so far, well above even July 2025's comparable quiet month. This is the closest this report has come to showing the site's true organic baseline with nothing else layered on top.
Traffic Overview
Sessions by channel, new vs returning, and device split.
Sessions by channel
| Channel | Sessions | Users | Eng. rate | Avg. duration |
|---|---|---|---|---|
| Direct | 463 | 394 | 25.9% | 1m 47s |
| Organic Search | 291 | 173 | 63.9% | 4m 37s |
| Referral | 64 | 43 | 62.5% | 2m 09s |
| Organic Social | 55 | 53 | 36.4% | 21s |
| AI Assistant | 5 | 4 | 20.0% | 57s |
| 2 | 2 | 0% | 3s | |
| Total | 880 | 669 | 41.7% | — |
With no Brevo send this month, Referral is a fraction of its usual size and, for the first time this year, made up almost entirely of real sources rather than the untagged email link-tracking domain — hence the healthy 62.5% engagement rate on this channel, a world away from the 1–3% it usually carries in a send month. This is exactly what the site's Referral traffic looks like without the email marketing layered on top, and it's worth keeping this month as the reference point for what "normal" Referral should read like once UTM tagging is eventually fixed.
Landing Pages & Site Engagement
Where sessions landed this month, and how engaged they were once there.
| Page | Sessions | Eng. rate | Avg. duration |
|---|---|---|---|
| Home (/) | 583 | 45.1% | 2m 11s |
| /artists (index) | 66 | 56.1% | 2m 19s |
| /artists/kell-mitchell | 46 | 67.4% | 5m 12s |
| Junior | 44 | 37.9% | 1m 26s |
| /artists/ben-perry | 31 | 74.2% | 4m 18s |
| /contact | 31 | 48.4% | 2m 08s |
| /artists/conrad-bauer | 26 | 69.2% | 4m 42s |
| /artists/anais-and-dax | 19 | 68.4% | 1m 11s |
| /news | 15 | 46.7% | 1m 26s |
| /artists/alexander-massek | 9 | 66.7% | 7s |
Engagement by page type
| Page type | Sessions | Eng. rate |
|---|---|---|
| Core pages (Home, Contact, Art Buying, Film Funding, Shop) | 623 | 45.7% |
| Artist pages | 210 | 58.5% |
| News articles | ~25 | 40.0% |
This is the strongest artist-page engagement rate all year at 58.5%, comfortably ahead of every send month and even ahead of most non-send months. Conrad Bauer and Ben Perry both average over 4 minutes on page this month, a genuine signal of real portfolio browsing rather than the near-zero readings that dominate this section most months.
Search Performance
Google Search Console data for ampagency.co.uk.
Top queries
| Query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| amp agency | 49 | 135 | 36.3% | 8.9 |
| amp photography | 7 | 18 | 38.9% | 4.9 |
| photography agencies london | 7 | 56 | 12.5% | 9.7 |
| photography agency | 4 | 461 | 0.9% | 12.8 |
| photography agents london | 3 | 33 | 9.1% | 11.5 |
| ampagency | 2 | 7 | 28.6% | 5.6 |
| elliot jones photographer | 2 | 5 | 40.0% | 8.4 |
| london photography agents | 2 | 6 | 33.3% | 8.2 |
| photographer agency | 2 | 124 | 1.6% | 17.2 |
| photography agency london | 2 | 146 | 1.4% | 9.6 |
| photography agents | 2 | 10 | 20.0% | 13.3 |
| amp agency london | 1 | 2 | 50.0% | 1.0 |
| editorial photography agency | 1 | 1 | 100% | 12.0 |
| fine art photography agents | 1 | 4 | 25.0% | 6.5 |
| london photography agencies | 1 | 22 | 4.5% | 10.3 |
| photo agencies london | 1 | 11 | 9.1% | 6.5 |
| photo agencies uk | 1 | 9 | 11.1% | 9.1 |
| photo agency london | 1 | 30 | 3.3% | 9.6 |
| photographer agencies | 1 | 8 | 12.5% | 12.8 |
| photographer agency london | 1 | 19 | 5.3% | 6.8 |
Top pages from search
| Page | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| / (Home) | 134 | 7,745 | 1.7% | 34.4 |
| /artists | 11 | 1,564 | 0.7% | 44.2 |
| /news | 7 | 907 | 0.8% | 43.9 |
| /news/the-journey-of-two-female-entrepreneurs | 5 | 49 | 10.2% | 8.4 |
| /contact | 3 | 179 | 1.7% | 16.1 |
| /news/elliot-jones-digital-nomad | 2 | 12 | 16.7% | 15.1 |
Branded vs non-branded
Top 5 branded queries
| Query | Clicks | Imp | CTR |
|---|---|---|---|
| amp agency | 49 | 135 | 36.3% |
| amp photography | 7 | 18 | 38.9% |
| ampagency | 2 | 7 | 28.6% |
| amp agency london | 1 | 2 | 50.0% |
Top 5 non-branded queries
| Query | Clicks | Imp | CTR |
|---|---|---|---|
| photography agencies london | 7 | 56 | 12.5% |
| photography agency | 4 | 461 | 0.9% |
| photography agents london | 3 | 33 | 9.1% |
| elliot jones photographer | 2 | 5 | 40.0% |
| london photography agents | 2 | 6 | 33.3% |
Average position eased further to 34.6, the softest reading of the year, extending the decline seen since March. Branded search share came back down slightly from July's 69% to 65%, still well above the January–April norm. CTR held flat month on month and is comfortably ahead of last August, which is a small positive against an otherwise soft month for search.
Artist Performance
Page-level traffic per artist, and outbound engagement to their own sites and social.
| Artist | Aug 26 sessions | Jul 26 sessions | Aug 25 sessions |
|---|---|---|---|
| Junior | 70 | 889 | 54 |
| Kell Mitchell | 46 | 635 | 120 |
| Ben Perry | 31 | 487 | 14 |
| Conrad Bauer | 26 | 575 | — |
| Anaïs & Dax | 19 | 24 | 46 |
| Alexander Massek | 9 | 6 | 8 |
| Alixe Lay | 8 | 3 | 123 |
| Mitch Noakes | 8 | 9 | — |
| Freya Najade | 7 | 262 | 56 |
| Maison Racine | 6 | 23 | 52 |
| Antosh Sergiew | 5 | 348 | 45 |
| Nico Froehlich | 3 | 5 | 12 |
Outbound engagement from artist pages
Every artist's session count fell sharply month on month, which is expected with no send driving traffic to their pages — this table now reads much closer to genuine, unforced interest than in any send month this year. Kell Mitchell's year-on-year comparison stands out as a real decline worth a look (120 sessions last August to 46 this August), since last year's figure also wasn't spike-distorted.
Contact & Enquiry Activity
| Metric | Aug 2026 | Jul 2026 | Aug 2025 |
|---|---|---|---|
| Sessions | 31 | 41 | 33 |
| Pageviews | 60 | 64 | — |
| Engagement rate | 48.4% | 48.8% | 51.5% |
| Avg. time on page | 2m 08s | 1m 15s | — |
A quiet but steady month for Contact — sessions eased back on July but engagement rate held essentially flat and average time on page actually improved. Broadly in line with last August too. Nothing here suggests Contact activity depends on the email send in the way overall session volume clearly does.
News / Journal Content
Top performing articles this month
| Article | Sessions | Eng. rate |
|---|---|---|
| The Journey of Two Female Entrepreneurs | 7 | 57.1% |
| Elliot Jones — Digital Nomad | 3 | 33.3% |
| Grants Whisky Campaign | 3 | 0% |
| A Day with Takeo | 2 | 50.0% |
| Avanti West Coast | 2 | 50.0% |
All-time top articles since Jan 2025
| Article | Cumulative pageviews | Cumulative sessions |
|---|---|---|
| The Journey of Two Female Entrepreneurs | 190 | 117 |
| Carrefour | 54 | 19 |
| Amaffi | 41 | 19 |
| EE | 36 | 27 |
| Nico Froehlich — This Is Not America | 35 | 25 |
| International Women's Day | 36 | 36 |
No new articles this month, following July's three. The Journey of Two Female Entrepreneurs keeps extending its all-time lead and remains the only article that shows up reliably in Search Console's top pages every single month this year.
External Partner Referrals
Be Nice Projects
Hersay
Both partner sites down slightly on July but well within the range seen most months, and unaffected by the absence of the email send — consistent with every month so far, since this traffic has always been homepage-driven rather than campaign-driven.
Core Service Pages
| Page | Aug 2026 | Jul 2026 | Aug 2025 |
|---|---|---|---|
| Art Buying | 0 | 0 | 0 |
| Film Funding | 9 | 9 | 7 |
| Shop | 0 | 4 | 0 |
Art Buying's zero-session run reaches an eighth straight month. Film Funding held steady at 9 sessions for a second month running, its most consistent stretch of the year.
Insights & Key Takeaways
Year to Date
January – August 2026. This set of graphs extends with one new data point each month.
Sessions & Total Users
August is the lowest point on the chart all year, lower even than February and April, the two other months without a full-size send. With no email marketing activity at all this month, this is the clearest read yet of the site's true baseline — useful context for calibrating how much of every other month's height is campaign-driven versus organic.
Sessions by Channel
Referral drops to its lowest point on the chart all year, confirming what a "no send" month looks like against the four clear peaks earlier in the year. Direct and Organic Search both eased slightly too, in line with the broader quiet month, but far less dramatically than Referral — reinforcing that Referral's swings are driven almost entirely by the email marketing calendar rather than anything happening elsewhere on the site.
Search Clicks: Branded vs Non-branded
Branded stays ahead of non-branded for a fourth consecutive month. The gap narrowed slightly this month (non-branded ticked up a touch from July), but the broader May–August pattern of branded-led search shows no sign of reverting to the January–April norm.
Artist Page Traffic
Every artist's line drops sharply this month, all converging toward the bottom of the chart with no single artist standing out — the clearest visual confirmation yet that these lines track the email send calendar rather than any individual artist's popularity. Worth keeping this month in mind as the baseline reading for each artist going forward.