July 2026

This month's regular Brevo send (3,044 of 3,082 Referral sessions through the same link-tracking domain) is a normal part of the monthly rhythm now rather than a one-off event, and it's the main reason overall sessions and users are up on both comparisons. What's genuinely encouraging this month is Contact: 41 sessions, more than double June and comfortably ahead of last July, and this growth sits outside the email-driven pages entirely. Engagement rate is down on both comparisons, consistent with the send's usual profile once UTM tags are missing from the links.

This is the site's monthly Brevo email marketing activity, and it consistently shows up under Referral rather than Email because the campaign links aren't UTM tagged. It's expected, recurring activity, not an anomaly, but the misattribution itself is still worth fixing since it means every month's true email performance is invisible in this report. Organic Search's very high average duration this month is a small number of long sessions pulling the average up, not a broad behaviour shift.

Antosh Sergiew's page shows an unusual near-7-minute average duration alongside a low 2.9% engagement rate this month — those two figures normally move together, so this is a small number of genuinely long sessions sitting on top of a much larger batch of near-instant ones from the email send. Core pages and the artist index continue to be the most reliable read on real engagement each month.

Average position has now fallen for three months in a row (17.6 in March, easing steadily to 30.7 now), and this month's branded-heavy click mix (69%) means non-branded visibility is doing even less work than in June. This is the clearest multi-month search trend in the report so far and is worth a proper look beyond the usual monthly note — something specific may have changed in how the site ranks for generic terms.

Alixe Lay's year-on-year comparison remains the single largest swing in this report: 1,883 sessions last July, genuinely high-engagement at the time, down to 3 this July. That's now two consecutive months (June and July) where her 2025 numbers dwarf 2026's, worth a direct conversation about what drove last summer's attention and whether it's repeatable. This month's spike touched Junior, Kell Mitchell, Conrad Bauer, Ben Perry, and Antosh Sergiew, more artists at once than most previous months.

The best Contact month of the year so far on session count, more than double June and well ahead of last July too. Engagement rate eased back from June's unusually high reading, but 48.8% is still solid, and the overall picture here is genuinely positive.

Three new articles this month, back up from June's single post. Carrefour has climbed into second place on the all-time leaderboard this month, overtaking Amaffi, on the strength of a single well-timed search click — worth noting how quickly small movements can reshape this table when the numbers involved are this size.

Both partner sites are down slightly on last month, continuing a gentle downward drift over the past few months rather than a sharp change. Still entirely homepage-driven, as every month so far.

Art Buying's zero-session run extends to a seventh straight month tracked. Film Funding and Shop both had modest upticks this month, in line with the site's small but steady baseline for these two pages.