June 2026

The Brevo Referral spike is smaller this month than in January, March, or May, but it's still the largest single factor in the numbers: 2,492 of 2,541 Referral sessions came through the same untagged link-tracking domain, landing mostly on Ben Perry and Anaïs & Dax's pages again. Sessions are down on May because that spike was bigger, but still well up on last June, which had a genuinely quiet month with almost no Referral noise. Contact page activity had a soft month on both comparisons and is worth watching into July.

This is the same untagged Brevo domain flagged every other month so far in 2026 — fourth appearance in six months. The genuine referral sources this month (Linktree, Facebook, industry sites) are small but healthy, all sitting well above 60% engagement. Direct's average session duration looks unusually high this month; that's a small number of very long individual sessions pulling the average up rather than a broad shift in behaviour.

Home's engagement is genuinely strong this month, and Home's average time on page (over 16 minutes) is skewed by a small number of very long sessions rather than typical behaviour — worth treating as a rough signal rather than a literal figure. Artist page engagement is back to the familiar spike pattern, concentrated on whichever pages this month's Brevo send happened to link to.

Branded search now makes up three-quarters of clicks, extending the shift that started last month, while impressions grew but clicks and average position both slipped — a sign the site is being seen more but clicked and ranked less well. Two consecutive months of branded search overtaking non-branded is enough to call this a genuine trend rather than a one-off, and worth investigating alongside the position drop.

Alixe Lay's year-on-year comparison is the standout here: 807 sessions last June against just 6 this June. That 2025 figure was a genuinely high-engagement spike (83.8% engagement rate at the time), not a Referral distortion, so it looks like a real campaign or press moment that hasn't recurred — worth checking what drove it. Ben Perry is the one artist this month with real, measurable outbound clicks to his own site and Instagram alongside the page-view spike, which is a good sign underneath the noise.

Sessions are down on both comparisons, but engagement rate and time on page both improved sharply on last month — the people who did visit Contact this month were clearly interested. With numbers this small, a handful of sessions either way moves the percentages a lot, so it's worth watching the trend over another month or two before drawing a firm conclusion.

Only one new article this month, a sharp drop from May's four — worth checking whether that's intentional or a gap in the pipeline. The Journey of Two Female Entrepreneurs keeps extending its lead at the top of the all-time leaderboard and remains the only article showing up reliably in Search Console month after month.

Be Nice Projects held steady on last month; Hersay eased back. Both remain entirely homepage-driven and unaffected by the Referral spike, consistent with every month so far.

Art Buying's zero-session run continues into a sixth straight month tracked. This has been raised consistently enough that it now belongs on Alex's action list rather than in this report each month.